The Annual Prostate Cancer Awareness Day (PCAD) at the Massachusetts State House was established in September 2009. This event resulted in the rapidly growing recognition of prostate cancer as a public health priority and support for increased research funding for the advancement of early diagnosis and treatment among key legislators in the Massachusetts General Court and US Congress.
To expedite transfer of the most current advances in prostate cancer care and research to clinics so that men, their caregivers and doctors will be empowered to make more informed and shared decisions on screening, diagnosis and treatment.
- The Massachusetts General Court and the Boston City Council will recognize prostate cancer as a public health priority, major area of health care disparity and central issue in men’s health.
- The key health care stakeholders will be brought together to develop and implement a state-wide program for prostate cancer education and awareness, with the focus on saving lives and improving quality of life in high-risk populations, particularly men with African heritage, family history and increasing age.
- Public-public partnerships will be created and expanded to support research, education, clinical testing and implementation of the innovative methods of screening, early diagnosis and treatment.
Rationale and Background
AnnualProstate Cancer Awareness Day (PCAD) has been established in 2009 and resulted in the rapidly growing support for improved early diagnosis and treatment among key State legislators:
Since June 2010 – Governor Deval Patrick recognized PCAD as the Massachusetts Prostate Cancer Awareness Day.
September 2011 – Mike Milbury, a Boston Bruins icon and a brother of prostate cancer survivor joined PCAD. A historic national precedent has been set, when the State Senate President and Speaker of the House led legislative recognition of prostate cancer as a public health priority and major health care disparity and called for improved early detection.
June 2012 – Senator John Kerry (D-MA); Senator Scott Brown (R-MA); Therese Murray, President of the State Senate; Robert DeLeo, Speaker of the House, other key legislators and leaders of medicine and advocacy were featured. This event has had a direct impact on the introduction and support of major legislation in US Congress:
1) June 14, 2012 – Senator Kerry led the bipartisan Prostate Cancer Resolution (S. 529) recognizing prostate cancer as a health care crisis in African-American men and calling for increased national investment in diagnostic tools for early detection, including imaging and biomarkers (passed on July 27, 2012);
2) June 27, 2012 – Senator Barbara Boxer (D-CA) and Representative Elijah Cummings (D-MD) introduced the $180 million Prostate Cancer Detection Research Act in honor of PCAD 2012. This legislation called for the development and implementation of a national research strategy for the advancement of early diagnosis; and
3) May 2012 – US House of Representative’s Armed Services Committee and Defense Appropriation Subcommittee issued a mandate to the Department of Defense to prioritize research for the advancement of early detection and accurate diagnosis of prostate cancer, including imaging, for fiscal year 2013.
September 2013 – Bill Rodgers, Marathon Legend and prostate cancer survivor, and Aly Raisman, Olympic Champion joined the Senate President, Speaker of the House and other leaders of legislation, advocacy and medicine. PCAD 2013 made a direct impact on the allocation of $1,500.000 by the Massachusetts State House for a conclusive clinical trial of high quality prostate MRI and its PI-RADS standardization for improved early detection of life-threatening prostate cancer.
June 2014 – Susan Wornick, WCVB/ABC TV icon joined Senate President, Speaker of the House, Boston Mayor Martin Walsh, Bill Rodgers and other state leaders. Independent, Democratic and Republican Gubernatorial candidates joined efforts in creating “We All Agree” video in support of this event. PCAD 2014 resulted in the groundbreaking media coverage and $500,000 allocation for the statewide program in awareness and education by the Massachusetts State House.
April 2015 – Governor Charlie Baker, WCVB-TV’s Karen Holmes Ward, Senate President Stanley Rosenberg, Speaker of the House Robert DeLeo, Boston Celtics icon Cedric Maxwell, Bill Rodgers, Red Sox CEO and prostate cancer survivor Larry Lucchino, New England Area Conference of the NAACP President Juan Cofield, and other key state leaders and dignitaries supported PCAD 2015. Dr. Adam Feldman, Director of the Harvard Combined Urologic Oncology Program and member of the Men’s Health Committee of the Massachusetts Medical Society, provided free counseling to men and their families. This event symbolized the goal of the AdMeTech-led program in education and awareness – To bring world-class expertise to every man, particularly the most vulnerable and the underserved.
This event is organized by AdMeTech Foundation in cooperation with leaders of state legislation, Boston City Council, American Cancer Society’s Cancer Action Network, Massachusetts Prostate Cancer Coalition and Men of Color Health Awareness and other national and regional organizations, including Dana Farber Cancer Institute, Prostate Health Education Network, Whittier Street Health Center, ZERO – The Project to End Prostate Cancer and Us TOO International.